Candidate Coverage

I stumbled across an interesting report from the Pew Research Center’s Project for Excellence in Journalism (PEJ) on Twitter this morning.

PEJ comes out with a weekly report analyzing the amount of coverage each presidential candidate receives, whether it be positive or negative.

Evidently, the “Etch A Sketch” comment Mitt Romney’s staffer made has brought him a lot of negative press (go figure…). Romney’s coverage was 41 percent positive and 29 percent negative. Romney was covered in 73 percent of election coverage this past week, up from 51 percent last week.

The report also mentioned Rick Santorum’s increase (up to 50 percent from 42 percent last week). Newt Gingrich seems to be falling off the map.

It’s interesting to examine these numbers. They say “No press is bad press,” and so it seems for Mitt Romney. Calling your campaign an Etch A Sketch doesn’t seem like a smart move; who would vote for someone who erases their views when shaken? But Romney has been positively featured in the press, despite this remark.

I wonder…If Ron Paul had the same amount of media coverage as Romney or Santorum, would his campaign pack more of a punch? Does the media decide who to feature to the American public? After all, people trust their news sources to provide them with accurate information. Granted, the information they find may very well be accurate, but is it only the information the news source wants to provide? Is it possible there is other newsworthy stuff out there the news source chooses not to print? How does this affect the presidential election?


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